![](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/5d0111f4-17c6-4222-8d31-263f16e4154b_rw_1200.jpg?h=0fab81b475a33ac1ee1d42802b03c9a1)
Project Name:
Seedsheet Social Media
Project Overview:
Seedsheet runs extensive paid media ads but lacks an organic social media presence. Social media isn't just for ads; it's key for building trust with potential customers. Being active and up-to-date makes the business seem more approachable and relatable, especially to those who might not know them yet.
In organic social media strategy, audience research stands out as a crucial element. By gaining insights into our audience, we lay the groundwork for tailored content that resonates and engages effectively. For Seedsheet, our primary demographic comprises women aged 25-45, largely newcomers to gardening with a keen interest in vegetables and cooking. Armed with this understanding, we craft a distinctive brand voice and delineate 3-5 content categories. These include Garden Memes, recipes, beginner gardening guidance, and product promotion.
Account Analytics - Audience
![](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/d6552289-bea0-4c25-aa9b-431996d43a52_rw_1200.png?h=4230c81af34069de0e3ac5d445a09f6d)
![](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/aae52ba9-3029-43cb-a0d9-bc8e5028ac62_rw_1200.png?h=f9ac0a682e56623b13b859bf6d5652a6)
Account Analytics - Impressions & Engagement
![](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/edd3a671-af17-4703-9a36-ce817bf025fb_rw_1920.png?h=63212fef7621e8e8df1884fa4506e7e6)
![](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/55bbbe38-ac9f-49e9-9d49-83b6303fe0b3_rw_1920.png?h=3e9d6bd115ec7d0d0431149d5544faba)
Additional Social Management Accounts
![@whatssupco](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/d7b8f7a1-491e-4c0d-bcf6-d53c0ec09479_rw_1200.jpg?h=4ac0b4a8a42a2b7e88e5a8087b3761ab)
@whatssupco
![@whatssupco](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/ba4238e2-068a-4058-ab2c-2206cdfdef7c_rw_1200.png?h=197add1acea5c9e2c82b5941e97b96e3)
@whatssupco
![@nsgp](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/b5dc9af4-3768-4601-bd3c-55fff9a8ad8b_rw_1200.jpeg?h=66d3279ae792cb82eb56b827482ae14e)
@nsgp
![@nsgp](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/a5be5eb5-3745-4ec3-937c-0537ecb286e8_rw_1200.jpg?h=eab12259d6ed448fac48a01410dd97fb)
@nsgp
@ondaworks.com
![@ondaworks](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/dbb65f7a-8433-4df1-a0ea-7836e1e2f7da_rw_1200.jpg?h=59c379e1c70c02dc55d50d816ccd7ba2)
@ondaworks
![@seedsheet](https://cdn.myportfolio.com/4b3df8f3-3716-488e-b6ca-4521c9c267a5/39c107d5-5d74-4cc7-954d-21c744b3f639_rw_1200.jpg?h=6270dec552bda59b09c83d00b95263d7)